launch.cab is a playful launch-promotion service. The operator's line is 'hail a cab for your launch': an approved launch gets its own page and rides a live homepage board for a set window (24 hours on the free tier, longer when upgraded), then can ride again later. The homepage shows a rotating 'Riding now' board of indie products such as Stashr, SprintPulse and Submitium, each with a one-line pitch — a temporary, visible slot rather than a permanent directory row.
It is a time-boxed showcase for new products. Submitting a launch is free; an upgrade is an optional one-time payment via Stripe and the price is only shown at checkout (the page's own data lists about $29.99, with a $22.49 offer). The site's Terms and Privacy pages disagree on how long an upgraded ride lasts (14 days vs 72 hours), so the exact upgraded duration is unreliable.